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Genericide
詞性/分類：N/商業
中文解釋：通用商標
來源："Cue rival businesses, circling the exposed brand and swooping to attach its powerful name to their own products. And if they can convince intellectual property judges that they are entitled to use it because it’s now an everyday word, that trademark is dead and buried – the victim of ‘genericide’."
http://www.bbc.com/news/business-27026704
例句：Accordingly, lawyers have long warned the business community that genericide can wipe out a brand’s value.
因此，律師們長久以來一直警告商業界，通用商標可以除去一個品牌的價值。
http://www.strategy-business.com/blog/An-Upside-to-Brand-Genericide?gko=b967f
維基補充：https://zh.wikipedia.org/wiki/%E9%80%9A%E7%94%A8%E5%95%86%E6%A8%99
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